Beyonce Knowles might not get her "fierceness" in the perfume line she's planning to release on 2010 as Abercrombie & Fitch Co. is suing her for just the "intent" to use their trademarked name "Fierce" on a fragrance. A&F reasoned out that this might cause "confusion" among people because the company owns the name since 2002.
According to Reuters report, A&F Abercrombie has "sold more than $190 million worth of fragrance under the Fierce name, and expects $64 million of sales in 2009". The case is against Beyonce is now known as "Abercrombie & Fitch Co v. Knowles" filed in a U.S. District Court, Southern District of Columbus,Ohio. Oh well, that's some crap about trademark laws -- as if A&F invented the word "fierce" in the dictionary! What if Beyonce will name her perfume "Fierce by Beyonce", can they still succeed in preventing her from using the word? It's just plain dumb, if you ask me. No one or no entity should have a monopoly for the word that has been used over the years.