For all the promotional stunts Sacha Baron Cohen is doing for his new film Bruno, he surely is expecting it to have a humongous ticket sales when the movie is shown on July 10. Latest is that Sacha Baron Cohen is now on the cover of the July issue of GQ magazine baring all his - uh - glory. GQ proclaims this is the first time they had a subject without anything on – Bruno even upstaged Jennifer Aniston who wore a necktie in their January issue.
In the film Bruno, Sacha Baron Cohen plays this Austrian model who wants to make it big in America. This is a mockumentary similar to his 2006 sleeper hit Borat. I guess of all those stunts, including his bum being pushed towards rapper Eminem's face, Sacha Baron Cohen indeed wants to tell us that he desperately invites viewers to watch his new movie.